“How To Outpizza The Hut” is a tongue-in-cheek advertising marketing campaign created by Pizza Hut in 2017. The marketing campaign challenged prospects to create a pizza that was higher than Pizza Hut’s personal pies. The successful pizza could be featured on Pizza Hut’s menu and the creator would win $100,000.
The marketing campaign was an enormous success, with over 10,000 folks submitting their recipes. The successful pizza was created by a person named Dave Scott, and it featured a mixture of pepperoni, sausage, bacon, and jalapeos. Pizza Hut has since added the successful pizza to its menu, and it has develop into some of the common pizzas on the menu.