Ethos is a Greek phrase meaning “character.” Within the context of pictures, ethos refers back to the photographer’s credibility and trustworthiness. When a photographer has ethos, viewers usually tend to imagine what they see within the images.
There are a variety of how to construct ethos in pictures. A method is to make use of robust composition. A well-composed {photograph} is visually interesting and straightforward to know. This will help to create belief between the photographer and the viewer.